Privacy Policy

Effective date: [1st Sept 2025]

Controller / Owner
 This website is owned and operated by Seema Enterprises (House of Parati). We are committed to protecting your privacy and handling your personal data transparently and securely.

1. Scope & Acceptance

By using https://www.houseofparati.com (the “Site”) or placing an order, you agree to this Privacy Policy and the Site’s Terms of Use. This policy explains the types of information we collect, how we use it, who we share it with, and your rights.

2. Information we collect

Personal information you provide: name, email address, delivery address, phone number, payment details (processed by third-party payment providers), account credentials, and any other information you choose to provide (for example, messages to customer support).

Automatically collected information: technical data such as IP address, browser type, device identifiers, pages viewed, referring URL, and other analytics data.

 Cookies & tracking technologies: we use cookies, local storage and similar technologies to improve your experience, for analytics, fraud prevention, and marketing. You can manage cookie preferences through your browser settings.

3. How we use your information

We may use your information to:

  • process and fulfil orders, manage returns/repairs and provide customer support;
  • communicate order confirmations, shipping updates, and account notices;
  • improve and personalise the Site and our services;
  • detect and prevent fraud and abuse;
  • send marketing communications where you have opted in (you can unsubscribe any time);
  • perform analytics and advertising measurement.

4. Sharing & third parties

To fulfil orders and operate the Site we share information with carefully chosen third parties, including:

  • courier & logistics partners (for shipping and tracking);
  • payment processors and banks (to authorise and settle payments);
  • service providers for hosting, email, customer support, and order management;
  • analytics and advertising partners (for example Microsoft Clarity and our advertising platforms) to help us improve the Site and our marketing.
    We do not sell your personal data to third parties. Where required, we enter into agreements and use standard safeguards to protect your data.

5. Microsoft Clarity & analytics

We use Microsoft Clarity to analyse interaction with our Site (heatmaps, session insights and behavioural metrics). Using the Site constitutes consent for Microsoft and us to collect such information. For details on how Microsoft collects and uses data, please see the Microsoft Privacy Statement.

6. Security

We implement industry-standard technical and organisational measures to protect personal data (secure servers, SSL encryption for payments, internal access controls). While we strive to protect your information, no data transmission over the internet can be guaranteed 100% secure.

7. Data retention

We retain personal data only as long as necessary to provide services, comply with legal obligations, resolve disputes, and enforce our agreements. When data is no longer needed, we delete or anonymise it.

8. Your rights

Depending on your jurisdiction, you may have the right to: access, correct, update, or delete your personal data; restrict or object to certain processing; request data portability; and withdraw consent where processing is based on consent. To exercise your rights, contact us (details below). We will respond in accordance with applicable law.

9. Children

Our Site and services are not directed to children under 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us and we will take steps to remove it.

10. International transfers

Your data may be transferred to, stored, and processed in countries outside your own. When this occurs, we apply appropriate safeguards to protect your data.

11. Changes to this Policy

We may update this Privacy Policy. We will publish changes on the Site and update the effective date. Continued use after updates means you accept the revised policy.

12. Contact us

If you have questions, requests, or privacy concerns, contact us:
 Phone / WhatsApp: +91-8527126322 (Mon–Sat, 8:00 AM – 8:00 PM IST)
 Email: contact@houseofparati.com
 Address: Building No./Flat No.: 513,Tower/Sector - T3 / Sec 1

Name Of Premises/Building: Veridia-3

Road/Street: Oakwood Enclave

Nearby Landmark: Wave City

Locality/Sub Locality: Wave City

City/Town/Village: Ghaziabad

District: Ghaziabad

State: Uttar Pradesh

PIN Code: 201015